Looking to increase the amount of time a user spends on your website? One of the easiest ways to do that involves adding a related content section at the end of all of your articles and blog posts. This section doesn’t have to be very elaborate: Just a bulleted list of related articles (and hyperlinks) will suffice. You can see an example in one of my own posts over at Windows IT Pro, and another example I added to the end of an author article for TechNet Magazine.
Here’s a screengrab of the related reading section from the Windows IT Pro article I referenced earlier:
As you know from your own web surfing habits, finding an article that fits your needs exactly isn’t always easy. Adding a section called “Related Reading” or “Related Content” or even just “Related” and filling it with useful links relevant to your article topic can give site visitors the incentive they need to continue looking through the content on your site to find the specific article they’re looking for. It’s always a good idea to always use the most relevant keywords possible for your hyperlinks, so keep that in mind when generating your related content sections.
In keeping with that spirit, here are some related links about the importance of providing links to related content. 😉
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